This video was produced by Eva, Madalief & Dinara. Dutch & Kazakh students aged 12. This was produced as part of an IB digital design project at the International School of London in Surrey.
The Design brief: design a video that communicates the Masarang message to a target age group. Either early years, primary school, secondary or adult.
These students chose to target the youngest age range of early years students. The message has been simplified as it is aimed at such a young age group with different language abilities. The designers ran screening sessions to test the success of their video with a series of questionnaires that the children filled in. The results of the survey showed that 90% of small children came away with a full understanding of the effects of palm oil and with a clear idea of how they could help! An astonishing success rate for any educational video. Their work was highly commended in the UK national prize “Can art change the world!”
Click here to read the article and watch the video.
The students also presented their work at Indonesia Kontempur at the prestigious SOAS university.
By Marc Smith
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